[The aim of our research was to get to know the health workers’ perception of the healthcare sector and career in general, and to reveal the opportunities and career paths they see, what motivates them and what would help individuals in shaping a positive vision of the future.
We managed personal interviews with 25 healthcare workers during quantitative research, to learn about the prospects, desires and difficulties related to the healthcare sector. During the research, we selected interviewees based on job role and search status; we talked to nurses, doctors, active and passive job seekers as well.
Based on the interviews, four different personas (attitude types) were emerged in relation to their opinion about the healthcare sector and the most important pain points related to work and career paths: 1. conscious builder, 2. proud-dedicated-responsible, 3. uncertain-condescending, 4. complaining-realist.
The attitude of the personas is greatly influenced by the level of criticality felt towards the system and the level of awareness related to building their own career. The four personas (different types of attitudes) have a different approach to the job search within the healthcare sector and to the shortcomings of the system. Their need for change, the potential for displacement and even quitting the sector are different.
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